Use Reddit for influencer discovery in the Small Business space. 6 key subreddits, AI-scored threads, reply and post drafts.
3-day free trial. No credit card required.
The people whose recommendations actually move a purchase are rarely the ones with the biggest followings. On Reddit they are the regulars whose comment sits at the top of every recommendation thread in a niche subreddit, and whose opinion gets quoted back by everyone else. For small businesses it is high-leverage, because small businesses rarely have a marketing team, but their customers are already talking on reddit.
The Small Business audience is active in 6 subreddits. OpenScout turns those into influencer discovery you can act on: every matching thread scored, the good ones surfaced, the reply drafted.
Nearly 30% of the sources Google and AI cite for buyer questions are Reddit threads, more than every other community site combined. So a thread you are named in keeps working long after it drops off the front page, which is what separates Reddit from posting on a feed.
OpenScout also writes original posts for these communities, because replying only reaches threads that already exist.
| Subreddit | Members |
|---|---|
| r/smallbusiness | ~2.2M |
| r/Entrepreneur | ~4.9M |
| r/business | ~2.5M |
| r/EntrepreneurRideAlong | ~593K |
| r/bookkeeping | ~50K |
| r/ecommerce | ~200K |
It surfaces real threads where small businesses compare products, describe problems and ask for recommendations. For influencer discovery, that is the moment worth catching.
OpenScout tracks 6 key subreddits for Small Business, recommended from your brand URL and editable at any time.
Every thread is scored on brand relevance, buying intent and engagement opportunity, and anything below 20 is hidden. Threads in your space that are not about your product are capped deliberately.
Starter is $49/month (10 keywords, 10 subreddits). Autopilot is $99/month (20 of each, Content Engine, posting done for you). Both include a 3-day free trial, no credit card.
Set up in under 5 minutes. Monitor Reddit, Twitter, LinkedIn, and Hacker News from one dashboard.
Start your free trial