Side-by-side comparison of OpenScout and Brand24. See how pricing, platforms, AI scoring, and reply generation compare.
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Choosing between OpenScout and Brand24? Here is how they compare across the features that matter most for social listening and brand monitoring.
Brand24: X/Twitter, Facebook, Instagram, LinkedIn, TikTok, YouTube, Reddit, Quora, Telegram, blogs, forums, news. Sentiment analysis only. No reply generation. Mid-size marketing teams needing broad platform coverage with sentiment analysis.
OpenScout: Reddit (deep subreddit + comment monitoring), Twitter/X, LinkedIn, and Hacker News. 3-dimensional AI scoring (brand relevance, buying intent, engagement opportunity). Platform-specific reply generation for all 4 platforms. AI-powered subreddit discovery. Plans from $49/mo with a 3-day free trial.
| Feature | Brand24 | OpenScout |
|---|---|---|
| Starting price | $199/mo (3 keywords, 2K mentions), $299/mo (7 keywords), $399/mo (12 keywords), $599/mo (25 keywords) | $49/mo (10 keywords, all features) |
| Platforms | X/Twitter, Facebook, Instagram, LinkedIn, TikTok, YouTube, Reddit, Quora, Telegram, blogs, forums, news | Reddit (deep), Twitter/X, LinkedIn, Hacker News |
| Hacker News | No | Yes |
| AI scoring | Sentiment analysis only | 3-dimensional (relevance + intent + engagement) |
| Reply generation | No | Yes, platform-specific for all 4 |
| Subreddit discovery | No | Yes, AI-powered from brand URL |
Brand24 best for: Mid-size marketing teams needing broad platform coverage with sentiment analysis. Key limitation: No Hacker News.
OpenScout provides 3-dimensional AI scoring (brand relevance, buying intent, engagement opportunity), platform-specific reply generation for all four platforms, and AI-powered subreddit discovery. No Hacker News. No reply generation. $199/mo for just 3 keywords (OpenScout: $49/mo for 10). 12-hour refresh on cheapest plan. Mention volume caps.
OpenScout: $49/mo (Starter), $99/mo (Pro), $399/mo (Premium). Brand24: $199/mo (3 keywords, 2K mentions), $299/mo (7 keywords), $399/mo (12 keywords), $599/mo (25 keywords). All OpenScout plans include AI scoring and reply generation with no per-mention charges.
OpenScout uses 3-dimensional AI scoring: brand relevance, buying intent, and engagement opportunity. A composite score surfaces the most actionable mentions. Brand24: Sentiment analysis only.
Brand24 does not support Hacker News. OpenScout monitors Hacker News stories and comments on all plans, surfacing technical discussions where your brand can engage authentically.
Yes. OpenScout setup takes under 5 minutes. Enter your brand URL and OpenScout handles the rest. You can run both tools in parallel during the free 3-day trial to compare results before committing.
Set up in under 5 minutes. Monitor Reddit, Twitter, LinkedIn, and Hacker News from one dashboard.
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