Side-by-side comparison of OpenScout and Sprout Social. See how pricing, platforms, AI scoring, and reply generation compare.
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Choosing between OpenScout and Sprout Social? Here is how they compare across the features that matter most for social listening and brand monitoring.
Sprout Social: Facebook, X/Twitter, Instagram, LinkedIn, Reddit, YouTube, Tumblr, web. Sentiment (add-on only). No reply generation. Larger marketing teams already using Sprout who want to add listening.
OpenScout: Reddit (deep subreddit + comment monitoring), Twitter/X, LinkedIn, and Hacker News. 3-dimensional AI scoring (brand relevance, buying intent, engagement opportunity). Platform-specific reply generation for all 4 platforms. AI-powered subreddit discovery. Plans from $49/mo with a 3-day free trial.
| Feature | Sprout Social | OpenScout |
|---|---|---|
| Starting price | $199/seat/mo base + ~$12K+/year listening add-on | $49/mo (10 keywords, all features) |
| Platforms | Facebook, X/Twitter, Instagram, LinkedIn, Reddit, YouTube, Tumblr, web | Reddit (deep), Twitter/X, LinkedIn, Hacker News |
| Hacker News | No | Yes |
| AI scoring | Sentiment (add-on only) | 3-dimensional (relevance + intent + engagement) |
| Reply generation | No | Yes, platform-specific for all 4 |
| Subreddit discovery | No | Yes, AI-powered from brand URL |
Sprout Social best for: Larger marketing teams already using Sprout who want to add listening. Key limitation: Listening add-on ~$12K+/year on top of base.
OpenScout provides 3-dimensional AI scoring (brand relevance, buying intent, engagement opportunity), platform-specific reply generation for all four platforms, and AI-powered subreddit discovery. Listening add-on ~$12K+/year on top of base. Per-seat pricing. No reply gen for monitoring. No HN. Total easily $15K-$25K/year.
OpenScout: $49/mo (Starter), $99/mo (Pro), $399/mo (Premium). Sprout Social: $199/seat/mo base + ~$12K+/year listening add-on. Total: $15K-$25K+/year for a small team.. All OpenScout plans include AI scoring and reply generation with no per-mention charges.
OpenScout uses 3-dimensional AI scoring: brand relevance, buying intent, and engagement opportunity. A composite score surfaces the most actionable mentions. Sprout Social: Sentiment (add-on only).
Sprout Social does not support Hacker News. OpenScout monitors Hacker News stories and comments on all plans, surfacing technical discussions where your brand can engage authentically.
Yes. OpenScout setup takes under 5 minutes. Enter your brand URL and OpenScout handles the rest. You can run both tools in parallel during the free 3-day trial to compare results before committing.
Set up in under 5 minutes. Monitor Reddit, Twitter, LinkedIn, and Hacker News from one dashboard.
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