Use Reddit for market research. OpenScout finds the threads, scores them for intent, and drafts what to say.
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Traditional market research is slow and expensive. Social listening gives you real-time market intelligence at a fraction of the cost. You see what features people request, what problems remain unsolved, and where new opportunities are emerging from authentic conversations. Reddit is the strongest single channel for market research because 88% of consumers made a purchase based on information found on reddit.
Reddit is where people talk honestly about products without PR filters. Thousands of subreddits host daily conversations where users ask for recommendations, compare tools, and share unfiltered opinions. A single Reddit thread can drive more qualified leads than a paid ad campaign. OpenScout turns that into market research you can work: subreddits recommended from your URL, every matching thread scored, and a reply drafted for the community it belongs to.
71% of people who discover a brand elsewhere go to Reddit to validate it before buying. Nearly 30% of the sources Google and AI cite for buyer questions are Reddit threads, more than every other community site combined. Which is why a Reddit thread pays out twice, once when someone reads it and again when an AI answer is built from it.
Reach
1.5 billion monthly unique visitors
Daily Volume
7.5 million comments per day
Why It Matters
88% of consumers made a purchase based on information found on Reddit. Users decide 9x faster and spend 15% more compared to other platforms.
Demographics
64% aged 18-29, 46% hold a college degree or higher, heavy tech representation
Reddit reaches 1.5 billion monthly unique visitors with 7.5 million comments per day. 88% of consumers made a purchase based on information found on Reddit. People ask for recommendations in public and get answered honestly, which is exactly the moment market research depends on.
It scans your subreddits for your keywords, scores every thread, and surfaces the ones most relevant to market research with a reply draft ready to edit.
OpenScout is focused on Reddit. That is deliberate: it is the channel whose threads keep being read back by Google and AI long after they are posted.
Under 5 minutes from your brand URL. Scored threads appear after the first scan.
Set up in under 5 minutes. Monitor Reddit, Twitter, LinkedIn, and Hacker News from one dashboard.
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